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The New Luxury – Experience, Not Status

VTV Channel -video interview s odborníkmi na hotelierstvo

The New Luxury – Experience, Not Status

Bonnie Knutson (vice profesorka Michigan State University School of Hospitality Business, ktorej výskumy boli publikované  aj vo Wall Street Journal, USA Today a CNN), hovorí o zmene vnímania idey luxusu z pohľadu súčasných zákazníkov a o tom, ako každý hotel (bez ohľadu na cenovú hladinu alebo značku) môže hosťom poskytnúť pocit luxusu – a zážitok – ktorý si so sebou odnesú domov.

 

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In this episode, John speaks with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business as she provides insights on how the idea of luxury has changed, how to define it in our present time and how every property (regardless of price point or brand) can give its guests a feeling of luxury – a memory, an experience – to take home with them.


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